It Must Be Love

It Must Be Love

Comedy | Aug. 22, 1926

Fernie Schmidt (Colleen Moore) lives with her parents in the rear of their delicatessen. The smells of the business - cheeses, sausages, garlic and pickled herrings - repulses Fernie, who dreams of leaving this environment and moving into a life that's more rarified. Her father, Pop Schmidt (Jean Hersholt) has plans for his daughter to marry Peter Halitovsky (Arthur Stone), a sausage salesman, but Fernie is repulsed by the idea. At a dance, Fernie meets Jack Dugan (Malcolm McGregor), who tells her that he is in stocks, a paper-counter, and she falls for him. Because of her rejection of her father's chosen candidate for matrimony, Pop puts Fernie out of the house.

It Must Be Love

Comedy | Aug. 22, 1926

It Must Be Love
Fernie Schmidt (Colleen Moore) lives with her parents in the rear of their delicatessen. The smells of the business - cheeses, sausages, garlic and pickled herrings - repulses Fernie, who dreams of leaving this environment and moving into a life that's more rarified. Her father, Pop Schmidt (Jean Hersholt) has plans for his daughter to marry Peter Halitovsky (Arthur Stone), a sausage salesman, but Fernie is repulsed by the idea. At a dance, Fernie meets Jack Dugan (Malcolm McGregor), who tells her that he is in stocks, a paper-counter, and she falls for him. Because of her rejection of her father's chosen candidate for matrimony, Pop puts Fernie out of the house.
Producers First National Pictures, John McCormick Productions
Original title It Must Be Love
Directors Alfred E. Green
Writers Brooke Hanlon, Rob Wagner, Julien Josephson

Cast

Colleen Moore

as Fernie Schmidt

Jean Hersholt

as Pop Schmidt

Malcolm McGregor

as Jack Dugan

Mary O'Brien

as Lois

Arthur Stone

as Peter Halitovsky

Bodil Rosing

as Mom Schmidt

Cleve Moore

as Al

Ray Hallor

as Joe