Set during Thailand’s economic boom, an ambitious and hardworking advertising executive, Pim, has little time for a love life, and is disinterested in her suitor, Komson. To urgently find a replacement model for a commercial, she hires ‘Birth’, a male hustler that she scouted at Siam Square. Birth’s carefree personality and courtship eventually moves Pim, and they begin a relationship. Their difference in class, social status and intellectual interest raises objections from her family and colleagues and threaten to tear the couple apart. While Birth struggles to exit prostitution, Pim’s career and reputation are at stake, and she must decide what to do with their relationship and her life.